I led the complete brand development for Elevate Arizona Employee Benefits Trustee (Elevate AEBT), crafting a cohesive identity and designing their official website. My work included building out the brand’s visual system—logos, color palettes, and typography—emphasizing trust, integrity, and empowerment. Drawing from the brand guidelines, I created templates and digital collateral that support consistent, professional communications. The website and branding reflect Elevate AEBT’s commitment to excellence in employee benefits, with a refined and approachable style tailored to Arizona’s workforce and public entities.